As the old saying goes “Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for the rest of his life”.

This is an important rule for coaches. When I’m talking to clients and people running teams I like to suggest a self-identity for them to consider embracing……one of “I am a people-builder“.

The idea of building people up so that they have the understanding, competence and – over time – confidence to do things for themselves.

Let’s think of a simple example. You wouldn’t go to the gym for a session with your PT and then sit on a bench and watch her do your press ups for you would you?

Of course not!

You – the coachee – MUST take action and put into practise the lesson. The value to the coachee comes less in the lesson itself and much more in the action following the lesson.

There are a lot of people who have read books, attended seminars and watched a video, learned something and then done NOTHING off the back of it.

What. A. Waste. Of. Time!

Take Action. Get Moving!