We often teach that in business one of the most costly phrases is “I know”.

People have said before

I know. I know. I should stop doing X” or “I should start doing Y”

and then don’t do it!

So if you had aspirations of better performance (in whatever aspect of your life you choose) and you knew WHAT to do but then didn’t DO it what would you say to yourself?

What help do you need to be able take action on what you know?