Are you Mr Linked In, or have you missed the Linked In boat?
Linked In has some 277 million users worldwide with a “mere “ 15 million in the UK. What other platform gives you access to such a breadth and depth of the UK’s business decision makers? Then gives you it all for Free. What a mad world we live in.
What’s mad is not the fact we get this for FREE, but over 95% of Sales Professionals fail to use Linked In anywhere near its full potential.
Here’s my Top Tips to prevent YOU from being “Missed” on Linked In
- Create a profile that addresses the benefits for your targeted audience.
- Forget the me, me , me, awards, I’m great, I’m the best – we’re so NOT interested. It’s not about you, despite what may have worked before.
- What’s In It for Me – That’s what your audience wants to see..
- Target your audience – the more specific the better.
- Add a clear Head and Shoulders Profile Image – and SMILE…
- Appropriate Head and Shoulders image – not the Amsterdam trip guys !
- Personalise your connection message – never, ever, EVER use the standard message. That should be banned, it’s just lazy.
- Say “Thank You” when connections are accepted, it’s professional courtesy.
- Share content and value with your connections BEFORE sending a sales message. Be informative, creative and engaging.
- Aim for 7 Touches before attempting the sales message.
Above all – never, and I mean EVER, connect then send a Sales Message… Are you kidding?
Here’s some other tips for Linked IN.
What goes on tour stays on tour. What goes on Linked In stays on Linked In. Remember that a prospect, client, BOSS, can (and will) read your previous posts. It’s not going to look good if you have a post of a drunken golf trip posted on Linked In. Sounds obvious, but you’ll see them EVERY DAY.
If you’re a serious player – upgrade to PREMIUM. Some disagree, but if you’re going after high value clients – it’s the Linked In equivalent of not shining your shoes.
Hope that helps and enjoy using Linked In.