Speaking with a business owner yesterday about a conversation with a prospective customer I found myself quoting Master Yoda!
“I’ll try to come round tomorrow to quote” was the jist of what was said.
Ooooooooo! (said with a shake of the head)
The one thing a prospective customer needs during a sales process is certainty. Every single touch we make with people is either building or depleting certainty.
You might think I’m being pedantic here but in an industry that has a bad reputation for unreliability it can actually be a differentiator to actually do what you say you are going to do. I know it sounds crazy but it’s true.
So the guidance was to use much more definite language. Do or do not. There is no try!
