Losing customers is crap!

Nothing sucks more than losing a customer you didn’t want to lose, wouldn’t you agree?

Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

So not only does it hurt emotionally when you lose a customer, it also costs financially!

You’ve got the loss of the customer’s business AND also the cost of having to acquire a new one as a replacement!

So what can you do about this?

Let’s face it, we’re all aiming to build the kind of business that creates raving fans aren’t we? The people who’ll proactively review and recommend your business to everyone they can!

If this is the holy grail then it’s worth going back to the start to see how best to begin that relationship.

Because, as much as you’d love for people to immediately LOVE your business, it doesn’t happen that way does it?

You need to systematically build credibility, reliability and create an emotional connection that ultimately builds trust layer by layer.

What the workshop will cover:

And that’s what we’ll do during this workshop by taking a walk through what we call the ‘Ladder of Loyalty’.

The framework that you can use to create a plan to steadily grow your customer’s connection with your business.

The rewards are worth it after all!

As well as developing a deepening relationship with customers you love and all of the satisfaction that brings, retained customers are also great for your business…

Selling to existing customers is way easier than selling to new ones…..the probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5-20%.

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.

Key topics we’ll cover during this event:
  1. Relationships – What are the 7 steps of the Customer relationship Ladder?
  2. Nurturing – What can you do to nurture people through these steps?
  3. Adding value – What are the 8 ways to add value to a relationship?
  4. CNEs – What are the little things than can make a big difference?
  5. Accountability – What’s in place to drive performance with and through the team?

Our goal for you:

The purpose of this event is to share with you a framework that….
  • will completely make sense the instant you hear it.
  • will instantly allow you to evaluate your current performance with customers
  • will give you the inspiration to come up with your very own plan to fully implement the Ladder of Loyalty into your business

Are you ready?

Places are limited to 25 so get yourself booked on as soon as possible.

Do you have any questions?

Give me a call on 07972 310997 or email on alansmith@actioncoach.co.uk.

See you there!

Friday 16th August

9:30 am - 11:30 am

from £25+VAT

NORTON HOUSE HOTEL
ActionCOACH Office
2nd Floor
Swanston Brasserie
111 Swanston Road
Edinburgh
EH10 7DS

ORGANISER'S PHONE NUMBER
07972 310997